Once a year usually around October/November, signwriters from all over New Zealand are joined by Australians, and one or two Americans and the odd European, to participate in the annual family brushfest known as ‘Letterheads’.
At these events artisans and craftspeople from the various disciplines of signmaking congregate to share their wealth of knowledge with anyone who is prepared to watch, listen, learn or experiment. It is in this way that an appreciation for the traditional craft of signmaking is passed on from the elder statesmen to the present practitioners to ensure that these arts and crafts are not lost to the digital age, and to this end all people with an artistic mind, an artistic hope or an artistic skill are welcome to register and attend.
Letterheads for 2020 heads back down to Christchurch and to Dean ‘Elvis’ Johnstone’s new premises in Kainga, some 14 kilometres from the city centre, and just a few hundred metres away from the banks of the Waimakariri River, one of New Zealand’s famous braided rivers and home to jet boat, rafting and fishing adventures.
Our host, Dean Johnstone, is known (dare I say it) internationally for his skills in developing themed business establishments and is an avid builder of anything quirky, especially if it has a connection to matters inter-terrestrial (the TARDIS, crashing flying saucers that feature on the news, pretty much anything Star Wars related, etc., etc.). He’s also a highly proficient, talented even, airbrush artist having won many awards to evidence the fact.
The venue for this year’s event is Dean’s newish premises just down the road for his original signshop that was badly damaged in the earthquakes a decade or so back. Given some of the good times experienced at his signshop pre-earthquakes, it is pretty much a given that we’ll be enjoying ourselves again.
So if you are planning to attend please don’t leave it until the last minute as you could well end up being disappointed.
Dean has attended many Letterheads events in NZ and around the world over the years. This will be the first Letterheads meet that Dean has hosted but hopefully not the last.
Dream It Ltd,
15a Empire Road,
The Letterheads Venue
Identity Signs L
Dean ‘Elvis’ Johnstone
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